We know you know.

Study after study shows that recruiting and retaining study participants is one of the weakest links in clinical research.

Energize yourself with this interactive 60-minute seminar and learn how to adopt a patient-centric mindset for clinical research. Understanding the principles and standards that guide the recruitment, enrollment, and retention of patients in clinical trials is critical to success. As long as research teams focus on what specific tactics will break through the wall of difficult recruitment, this problem will persist. For 95% of studies, solving this enrollment problem is well within reach once we focus on the why instead of the what.

Join our guest presenters from BBK Worldwide, Bonnie A. Brescia, Founding Principal and Corporate Development Officer, and Aaron Fleishman, Director of Market Development, for the first of three sessions that focus on how patient experience drives successful patient recruitment, engagement, and retention.

Participation in every session in the series is not necessary; attendees will gain insights and techniques to advance their thinking, build skills, and improve performance in patient recruitment in each session. Subsequent events will drill down into the key concepts presented in this initial event.

For 35 years BBK Worldwide, The Patient Experience Company, has been at the forefront of the patient recruitment industry. Backed by efficacy data and market research, BBK is redefining what it means to be patient-centric within the clinical research industry by educating consumers, engaging participants, and unburdening sites. To learn more about BBK Worldwide visit www.bbkworldwide.com.

Learning Objectives

After attending this event, participants should be able to do the following on their own:

  • Apply six key principles of patient recruitment to any clinical study
  • Analyze a protocol from a recruitment perspective
  • Consider metrics and mechanisms for reporting on recruitment, engagement, and retention
  • Assess recruitment plans as “living documents”


Wednesday, April 24, 2019, 3:00-4:00PM
Graduate School of Biomedical Sciences, Room 114, 145 Harrison Avenue, Boston MA

During this 60-minute session, BBK will combine a formal presentation with group exercises, and Q&A time. Upon registration, participants will receive a mock protocol synopsis for a quick review prior to the session. This protocol will be used during the exercise portion of the session.


This seminar is ideal for professionals involved in all aspects of clinical research (whether academic-, industry-, or government-sponsored) and regardless of therapeutic area, large or small molecules, devices or diagnostics, rare or common conditions.

Tufts CTSI and Tufts network partner organizations:

  • Program management and research teams
  • Principal investigators
  • Study coordinators
  • Medicine and life sciences students
  • IRB administrators

Intermediate Level: appropriate for individuals who already have a basic understanding of why and how clinical trials are conducted.

To reserve your space, please register here.


Tufts CTSI Professional Education & Expectation for Course Participants

Tufts CTSI’s Professional Education programs provide non-degree continuing education and training for clinical and translational research professionals from all Tufts CTSI partners and beyond.

Course enrollment priority is given to researchers from Tufts CTSI partner institutions. If your participation needs to be approved by your supervisor or a person responsible for your time release, you may provide their contact information when you register for the program.

This course is provided free of charge, and was supported by the National Center for Advancing Translational Sciences, National Institutes of health, Award Number UL1TR002544. The content is solely the responsibility of the authors and does not necessarily represent the official views of the NIH.